My name is Jonathan Roolf. I’m a german UI Designer based in Hamburg and focused on designing clean & user‑friendly experiences on all devices. I hope you enjoy my work. Get in touch if you have a new project or want to know more about my work.
How to show the superior driving characteristics of the new BMW M235i? Best spectacular and unexpected in a busy city center. There, the street was the stage of the world’s first Driftmob. Five BMW M235i transformed an urban roundabout in a film set. Controlled by five of the best stunt riders in the world. Directed by Hollywood director Mic Rodgers (Action Unit „The Fast and the Furious“). The result: The cinematic climax of our developed global launch campaign for the BMW 2 Series Coupe with the motto „RULES LESS MORE PERFORMANCE…“ With proper dynamics, smoke and goosebumps guaranteed. (Copyright © BBDO)
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